18A: Create A Customer Avatar
What kind of hobbies does your customer have?
I think that my ideal customer is engaged in your average high school hobbies. Probably lots of school based clubs, after school sports, or maybe even SAT tutoring. The idea here is to find students who do enough sports or activities to have a supple application for colleges.
What kind of car do they tend to drive?
I don't think that the type of car should really play any importance but having a car in high school is typically something that students getting ready to graduate have. Also students with smaller cars could potentially be more targetable given that space is tight in the vehicle and the prepackaged dorm supplies would save trunk space for any of their clothes.
What TV shows do they watch?
I think that if they were like me in high school I watched a lot of The Office, Parks and Rec, It's Always Sunny in Philadelphia, etc. This could potentially be a targeting point for my audience but kind of narrow for my segment of the market.
What are their favorite books?
Probably like Harry Potter, Twilight, maybe the Hunger Games? All of those teenage phenomenons.
Who are their favorite politicians?
This could be a generalization but democrats tend to spend more on things like decorations. Republicans are normally very conservative with their money while democrats tend to be more liberal.
How old are they? How old do they feel?
Ideally they are around 17-19 years of age but have a mental age of someone in their twenties. Our designs will tend to have a more mature and contemporary feeling to them, some of which younger mindsetted people won't understand or appreciate.
What do you have in common with the customer avatar?
I think that I have a lot in common with my customer. I am not far from that high school graduate point and can easily recall what runs through the mind of a pre-college student. I also believe that I had a very mature mindset during my high school days and have always been told I have an old soul, making me relavent to my current target customers but able to see further into future adaptations of the business and our designs.
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ReplyDeleteIt was a very interesting point on your observation of more liberal spending by democrats than republicans; this definitely would give you a more targeted audience to find success in your sales. I do however disagree with the importance of the car, there is most likely a correlation between the type of car and the spending budget for people. I am sure that the person who drives a beat up Kia has a different budget than the student who drives a BMW coupe.
ReplyDeleteI definitely understand the struggle you must have had to pin down just one type of high schooler to target with your service-- so many high schoolers go to college and they all need to decorate their dorms! Even so, I think it might help you to decide what kind of market you're going for-- are you targeting sorority girls with big budgets and the desire to deck out their room with all new, pretty decorations? Lower income students who want all the essentials at a low price? An average student who wants something in the middle? Ideally you would be able to target all of those, but I think it would be super beneficial for you to pick just one or two to start, especially for an assignment like this! That being said, you put a lot of thought into your post-- great job!
ReplyDeleteI too found your comment on Democrats being more liberal with their spending habits interesting. How did you find that out? Also I would say it is important to remember that there is a growing population of people that choose neither party. I think Andre makes a good point when it comes to the cars. Someone who is driving a new sports car will not be looking for the same thing as someone who is driving an old Toyota.
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